Marketing Strategy Over Time: Old Ways Vs. The New Ways
The media and communication industry nowadays is so huge that it did not only overshadowed us, its literally devouring us, and to think that there are a dozen more ways into media marketing is practically incomprehensible. The fact that our human nature wills us towards new trends and choices makes us feel like we are not moving forward if we are not going to embrace the new media trends like LinkedIn, Pinterest, Google+ and the like. These new media craze is considered the tombstone of power in media marketing, and it is the most ideal way of getting data trails at a cheap price. However, the new way is not the only available route for you to take. Hence, the marketing showdown begins.
Let us take for example the new trends in music that encourages us to like any new artists such as One Direction, but to say that these new artist is better than Beatles is practically unfathomable. The same can be said to marketing strategies. Some old fashioned routes are still the best routes to take: effective and powerful as well as compelling.
Practically, when it comes to marketing, being able to combine both the old school and the new ways will allow one to provide a bigger marketing advantage.
The Most Powerful Tool: Word of Mouth
If you are looking for a marketing strategy that has a great impact but at a lesser price, then try using the word of mouth. This is one of the old but effective marketing strategy means, and this particular method has been used in the industry for quite a long time now. This marketing strategy is considered one of the most influential strategy as no matter how fabulous your marketing ads looks like, people will still believe the words of their relatives and friends over your ad campaign. Having said that, new marketing strategies like giving loyal customers some rewards will certainly improve your game.
One of the best methods in doing this is to infuse an email marketing program with a referral program.
The Advantages Of Printing
One of the most common misconception is that printing strategies in marketing are very costly methods of marketing, which is very untrue. Though they tend to have higher prices compared to digital marketing strategies, they provide a larger impact compared to online marketing ads. However, before you jump start your printing marketing strategy be sure to keep in mind that creativity is the key to success in this kind of strategy. Do not just catapult tons of mails and letters on customer’s letter boxes. You can instead make use of the invoice and orders and incorporate printed cards with a creative design and information of your new products and offers to the customers.